I would like to share with you an experience of using a chocolate package.
The first thing that caught my eye was: “Why the hell do you need a message with so much emphasis on” OPEN FOR HERE (spanish “ABRIR POR AQUÍ”) “?
Should not that be obvious? Is case to remember a great design quote that says:
“Good design means never having to say “click here “… And the same applies in this package.
From my experience and any other person who opens that packaging, will used that opening that has a semi-circular cutout that tells us that is where we open.This type of facility is an affordance, the definition is: Situation where an object’s sensory characteristics intuitively imply its functionality and use.
But the most unbelievable thing is that the message indicated that it had to ripped a white part and that it made an opening similar to that previously mentioned.
So why have both? Was not the most intuitive enough?
I still try to opening through the two openings, but no … it just gets very hard to manipulate.
Moral of the story:
– keep it simple;
– Good design, means no text message is needed;
– take account of affordances;