Find the persona and you will find you public.


When you start woking or to study UX, you know that the persona analyze is process to know better the future user of your device.

In a simplified way, you have to take account of that audience was intended (public target) and creating a persona, that is a fictional character who will be the user model that will use our device.

Creating the persona you will find the common points, the strengths and the areas for improvement. Knowing that you be able to make an appropriate framework.

A persona is a role to be iinterpreted to see how we are seen by others. If each persona act differently in each environment, in the case of a device , we will se that he respond differently on different devices.

How to define a persona?

  • Who is your potential user (physical and psychological characteristics of the user)?
  • What kind of contents interested him on the device?
  • What are the tasks / most common activities he performs (both personally and professionally)?
  • What is your level of education? What are your challenges and obstacles?
  • What kind of information usually consume and by what means?


  • Faster and cheaper;
  • Easy to understand;
  • Easy to produce;
  • Help to create empathy for the user;


  • It’s not precise;
  • Based in suppositions;
  • The wrong guess, can compremise the design and architecture;

After doing this analysis you will have a good base of information about the user and the first step to start thinking about the architecture of the device.

Here a example of a Persona template and its completely free in:


Photo credits: Pixabay

In few words…What is it UX and UI Design?

Well…i should i begin? When i was a student in visual, i don’t remember the concept of UX and UI design. Maybe i had my head in the clouds, but sincerely this subjet was never be talked with depht. When i started to heard about that i became curious and make my own search to learn a little more about this area.

After some search, i realize that in my years as webdesigner,  I was already doing that job, this kind of analysis, but in a way more intuitive and base at common sense.

The wikipedia definition:

“User experience design (UXD or UED) is the process of enhancing user satisfaction by improving the usability, accessibility, and pleasure provided in the interaction between the user and the product.”

In other words, User Experience is how the user feels when is using and interating with a system. It could be a app of a mobile device, a website, a desktop app or a software. Is the interation human-computer (HCI).


User Interface Design or UI Design,   it’s the way how the person interacts with and controls a device , software or application. This control can be done by buttons , menus and any element that provides an interaction between the device and the user.
A good UI design anticipates the user’s needs and ensures that the interface contains elements of easy access and use. It will provide what is called a user-friendly experience , that is, an experience that is friendly and does not cause the user frustration.
Example of UI Kit – From

Let’s start..!

Hi..this the first post of my blog…so Welcome!

I don’t have real talent to write, my thing is more pictures. Yes… I’m a designer and sometimes I have to make a draw to make myself understood. I love everything about visual world and everything is related to that. I start my career as a graphic designer but my interest in web design, make me what I am today. In the last years I worked as a web designer and now I’m making my first steps into User Experience area.

This blog will be related about that… and everything that I eventually want to share, everything I had learn and what I’m working to.

So…less words…and more action! Let’s start!

Make me a draw!

Credits: Photo wikihow